The Zoom Series
Video series, 2012-13.
Description
The Zoom Series is a set of video works that highlight and challenge the commodification of gestures in digital technologies. By enacting the “zoom,” “scroll,” and “rotate” gestures used to operate Apple devices without the devices present, the work challenges Apple Inc.’s patents of these physical movements. Whilst Apple may hold the patent to such motions on responsive tablets, Berdugo filed for a US copyright for the “dance” of zooming herself into the camera (under US law, works of choreography are copyrightable).
Exhibitions and Screenings
“Screen Matters,” Medienwerkstatt Wien, Vienna, Austria. Oct 5 - 27, 2023.
“Formative and Persisting,” Sol Koffler Gallery, Providence, RI. Sep 7 - 25 2016.
“The Trouble with Remuneration,” West Space, Melbourne, Australia. Jun 17 - Jul 9 2016.
“Incubarte 7,” Víbora Club and Museo Valenciano de la Ilustración y la Modernidad, Valencia, Spain. Jun 18 - 21 2015.
Press + Publications
The Original Zoom (2012), part of The Zoom Series. See more from the series >>
